FRAMESET.SE | DEPUIS 2004
“A designer knows he has achieved perfection not when there is nothing left to add but when there is nothing left to take away”
– Antoine de Saint-Exupéry (1900-1944)
A logotype helps convey your companies message without words. Sometimes a more complex logo is useful, but most of the time a clear and simple logo will last you longer.
An ”airy” and ”happy” logotype, giving a sense of joy and freedom. Being 2D the complexity level is not to deep and as such doesn’t steel away to much focus from the main message – ”vacation”.
Logo for dummy (i.e not real) security company. There are several details in this logo, built in a variety of layers forming a subtle complexity giving an illusion of depth.
Sometimes a more straight forward logotype can be a better option. One thing that is often gained from a less complex logotype is that it won’t fall victim to trends, i.e. it’ll usually stand ”the test of time”.